How to Make Money Online Without Posting Every Day with Holly Haynes

 Welcome to Money Manifestation and Business, the podcast that shows you how to use your energy, intention, and consciousness to reprogram your money mindset, unleash a new level of possibility, and create a life in business that lights you up. I’m your host, Jamie Berman, and I invite you to join me each week for a dose of.

Inspiration, coaching and teachings to help you rewrite your money story, create abundance on your terms, and grow your business in a way that’s fully aligned for you. This is gonna be so much fun. Let’s dive in today. I’m so excited to have Holly Haynes on the podcast. Holly is a business strategist who loves a good planned and helps women build scalable businesses that actually support their lives.

She spent over 20 years in corporate strategy working with Fortune 500 companies, and now teaches women how to create smart strategies and simple systems so they can grow to six figures and beyond without. Burnout. She’s also the host of the Crush the Rush podcast that I love, and she’s built her business during the pandemic while raising twins with her husband and is all about time freedom, not just better time management.

Holly lives in Columbus, Ohio, and if she’s not talking strategy, she’s probably watching Real Housewives or planning her next vacation. Welcome, Holly. I’m so excited to have you here and to dive into your brain because as we were talking about before we started recording. We said both of our strengths are a little different, but the outcome that we are going for is the same.

So I’m so excited to have you on and to dive into your brain, which tends to be more structure, strategy, and how to utilize that to create freedom. So one of my first questions for you, I have been diving into. Helping entrepreneurs become millionaires no matter where they’re starting. Mm-hmm. So my question for you is, why would you say simplicity is actually a millionaire skill?

Oh, I love this. I don’t know, this is definitely not my quote, but one of the things that I like to try to live by is that if your business feels boring, you’re actually doing the right things. And I think it’s, you know, in a world where you can start an online business in 30 seconds, like. Less is better, less is more.

Right. So I am such a big believer in, in like finding something that you’re really passionate about and becoming an expert and doing it so well and like turning off the distractions. Mm-hmm. Um, so like we have a signature program called Antisocial School. It talks about scaling without social media and people are like.

Why would you do that? Like social is such a thing and I’m like, I’m a very social person. So it, but it’s like one of those things where like if I could teach this like really, really well and turn off the noise, then I feel like you can move faster, scale faster, and you can stay in your zone of genius without.

All the distractions. Like it’s like walking into Target and you like go to get, uh, milk or something and you come out with like 17 different things and you’re like, well, if I just would’ve stayed on track Yes. Then I wouldn’t have had 

all this other stuff going on. Oh my gosh. So good. So I have two questions out of that, and the first one is.

You know, I’ve also heard that quote, which is like, if your business is boring, that’s a good thing, right? Yeah. And like, because so often we’re looking for dopamine and switching things and trying to be creative all the time, but really it’s like a mess. And then it’s causing us to output so much more energy than we need to.

And it’s like oftentimes it’s like, let’s just already look at what’s working and double down on that. Mm-hmm. So if you are allowing your business to be quote unquote boring, we’ll say. Yeah. Although I know it’s. Fulfilling. Like I can feel it in your being. Um, but where do you find your creativity, the areas of your life that you’re lit up, even your dopamine from?

Like, where do you get that from if it’s not your business? 

Well, I think you can definitely be excited about your business, but you’re not always starting new things, right? Yeah. So like I might have a signature program as an example and I might like, we just added like custom GPT and we just made it better and we just like leaned into it.

So like that gets me excited. I think it also gets me excited to have the capacity to be able to serve my clients. Better because I’m not being distracted by like all these other, you know, bells and whistles that I’m trying to figure out. Um, and then, you know, I talk a lot about like a life priorities first business model.

Like, I want time to do things for myself and for my family. And one of the things that we, um, created when we were talking about when you were on my podcast, like this theory of like. Setting some boundaries when you’re trying to manifest things or you’re trying to work through things. And so we set like a family rule that we would travel once a quarter.

And my background is in corporate strategy, like the amount of PTO that that would take is like impossible. 

Yes. Um, 

I also have twins who, at the time that we created this rule, were younger, so they were like, I think our first international trip was like they were six. Yeah. Which people, people are like, you’re taking them where, like, what are you doing?

Um, and so I feel like that’s where I start to get like the excitement. Um, and then I think the other piece of that is I try really hard to lean into my own schedule. Like I’m a big believer of, like, you, you get your energy from what your schedule looks like and what your like day to day looks like. And so it’s like, well, how can I push myself to be like, well, I don’t have to start.

Work or whatever my day is until 11 and what if I did have every Friday off and what if I could travel every quarter? So that’s kind of where I get like creative and like maybe push the boundaries a little bit. I love it. Um, so it’s kind of the opposite. 

Yep. That is so. Good. That is so good. Thinking about your life as a whole and like where do you wanna actually get creative?

Where do you wanna stretch yourself in terms of what’s possible? Probably not changing your offer 25 times in a year, you know? Right. Yeah. Like instead, let’s think about like, how could you travel once a quarter? How can you take Fridays off? I love, love, love, love, love. Okay. The other piece I wanted to dive into, and I know my listeners are gonna be like, oh my gosh, Holly, tell me more.

The how to grow your business without using social. Yeah, because I can’t tell you how many times I coach people who literally just think I have to be on social media. Help me with my thoughts about social media and my thing is always Okay. Let’s, we can go two directions. I can help you with your thoughts about social media.

Or we can just change the circumstance. Yeah. And you don’t have to worry about social media and recognize that there’s a million other ways to market your business that you’re probably gonna enjoy more. So I would love to hear from you. Yeah. How the heck do we grow an online business? You know, what are those other marketing strategies that can convert?

I think it’s so easy to think it’s social because social’s in our face all the time. Yeah. Right. And all of that marketing of this is how you do it. Yeah. If you’re spending a lot of time on social, they’re gonna tell you that’s how you do it. But there’s a million other ways to grow an online business.

So I’d love to hear what your thoughts are about this and the fact that you have an entire school on this. Like Yeah. Give us some insight into your knowing. 

Yeah. Well, you know, like I said, I have two young daughters and the, you know, they’re the kids in school that don’t have a cell phone, and we’re just being very intentional with how we’re consuming social.

And so at the time when I started my business, I was working for the C-suite and like I couldn’t. Post 17 times on Instagram, or at the time it was like post every activity that you’re doing on Facebook. Like, I just couldn’t do that and so I had to figure out a different way. And so there’s two ways that I teach it.

One is, like you said, if social stresses you out and you don’t wanna be a part of it, fine. You don’t have to. There’s a ton of other ways that you can, if you do wanna be a part of it, let’s do it in a way. Where it’s like the plan B, the sidecar, the second act. If you wanna take a break, great. If you wanna go on vacation, great.

It’s not gonna impact your business. And so. I like to think of it as having a foundation or a home base that’s not social. If you wanna be on it, you can. If you don’t, no big deal. Um, there are a couple of different ways that you can do it, but the biggest thing that I like to teach is having a system around.

Being able to nurture your clients in a way so that they know, like, and trust you. That’s offline. So we’re talking on this podcast as an example. I’m gonna give you some ne next steps. They’re very strategically tied to what we’re talking about. There was some intention put into, yeah, this interview. And then behind the scenes, I’m very intentional about how I’m following up.

What emails they’re getting, what offers are tied to it. And so it’s kind of this like whole strategy of slowing down to speed up. Yeah. And really thinking intentionally about where are my people coming from? Where are they hanging out? What else are they doing? But then very tactically, like if you do do a podcast interview, like what are some ways that you can take the time that you already spent and make it into something else?

I like, I think blogs and SEO are having a moment right now, right? Like I, my last two clients came from Googling me, or I don’t know what the word is when you look something up on chat. GPT. Yep. Yep. Like they found me at Chat gt and I was like, that is wild, right? Yes. Wild. Um, the reason they did though is because we have so much long form content, and so I teach like how to create that long form content in a way that’s like very sustainable and is something that you feel excited about.

Yeah. And it’s something that you’re excited about sharing. And so the nice thing is, is it’s not a one size fits all model. But the last thing I’ll share, and this is like what I’m super excited about for 2026, is this philosophy of like micro partnerships. And so a lot of times you’ll hear people say like, you know, do a lead magnet swap.

And I love doing that. Or go speak on someone’s podcast. Also love doing that. But like what if you like, you and I would be a great micro partnership of like, we. Want our clients to get to the same place, but we teach two very different things. So is there a way that we can like borrow each other’s audiences and say like, okay, as an example for the month of.

June or something like, you’re gonna sponsor our newsletter, or I’m gonna come in and speak to your community. But it’s so intentional, like we know each other’s audience so well, it’s, and it’s, I call it micro because it’s having a conversation with somebody and thinking about like, how can we serve their audience in the best way possible?

But then we have systems behind the scenes that’s like helping. Nurture that. 

Oh my gosh, that’s so good. And honestly, what all that you’re sharing here, I love this, but it’s like this is also necessary even if you do want to grow on social. Yes. I say, ’cause a lot of people focus on like, let’s put a reel out every day.

No problem with that. Amazing. If that lights you up, if you wanna get good at that 100%. It’s a beautiful, beautiful way to grow. Mm-hmm. But if you don’t have systems behind to actually capture the people and make an offer and funnels behind the scenes, it’s not really gonna work. So I love, love, love that it’s slowing down to speed up.

And sometimes that is the little bit of like, it’s not that it’s boring, but it’s like you have to slow down and think. For me it is, but it’s the best thing I can do because again, being bored can make you a lot of money. 

Yeah. You know, I always say that an the antisocial strategy is very social, but also, yeah.

Creating the system might not feel exciting to you, but using your words, thinking about like the end in mind, having that system set up and visualizing like, how great would it be if I could take a vacation with my family, knowing that if I somebody opts into my email list, they could make a sale and I don’t have to lift a finger.

So there’s, you know, that’s the visualization that I think gets the excitement back. 

I love that so much. Speaking of visualization. Do you do any of that, like in your business, what we would call manifesting or mindset work or belief work or anything like that? Um, in your personal business? 

Yeah. Okay. So I was sharing before we hit record, I’m a very, so.

Structured person, and I feel like one of my big growth areas is to invite sort of like the woo in. Yeah. Um, one of the things that I’m, that’s really helped me a lot is understanding my human design. Um, I’m not a great journaler, okay. But I use the pattern app and it helps you sort of map out like your human design.

And then they have like journal prompts that are in the things that they share every day. And so. I try really hard to sort of lean into that, and that’s probably what I’m, what I’m most consistent with. But human design for me was definitely just like a better way of understanding my personality and why I might like react a certain way.

Um, and then it’s, it gives me ideas on things that I can like journal on and visualize. Uh, I’m a big like, visualization person, but I think I need to do better at getting it out on paper. Like I have it in my head. Yeah. Like we do retreats and things as well, and I’ll like get a vision of. Okay. I want everyone sitting at this table and it’s gonna look like this.

And it’s in the fall in the Midwest and there’s gonna be like hundreds of pumpkins. Yeah. And like that’s where I start and my team and my family are like, what are you talking about? I don’t understand this. And I was like, no, it’s fine. Like this is, this is gonna be great. And so I tend to like keep that vision in my head a hundred percent.

Um. And then I do also do like a, it’s not really a vision board, but like quarterly. Mm-hmm. I will go into Pinterest just for fun, and I’ll just pull out like, it’s very seasonal, like how am I feeling? What does it look like? Um, are there quotes that stand out? And it’s kind of, kind of like takes the pressure off of a vision board and it’s more of just like.

What do we want the next 90 days to look like? Like yes. What do we wanna be? What do we wanna feel? What do we wanna do? Um, that is a vision board. Yeah, kinda. Totally. I do for the whole year. It stresses me out, 

so I’m like, we’ll just do it. Like, that’s so funny. I love it. No, that’s pieces, totally. A vision board.

I love that. And what I like about what you’re sharing is, and this is a huge belief that I hold and teach, is that there’s not one way to manifest. So a lot of people come in, they’re like, Jamie, what are my fives? Steps, what do I need to do every morning to manifest? And I’m like, my friend, we gotta find your way because it’s not gonna be the same as my way.

Yeah. And everyone has unique energies, different, like you said, designs, different things that light you up. So finding your own way is so good. And yeah, I love the Pinterest vision boards. I do the same thing for, so I mean, it’s just, it’s so fun to look at and bring your brain to what do I want? So, so powerful.

I wanna talk about time management because I know this is one of your specialties. So my question for you is how much of time management is really a mindset issue rather than a scheduling issue? 

Hmm, that’s a great question. I mean, I always say, so we teach a monthly planning party in our community, and I always say, if you look back.

Like do a look back analysis on what you completed the last month. Whatever you did was what you are prioritizing. 

Hmm. 

Whether that’s what you wanted to prioritize or not. Yeah. That’s what you’re prioritizing and that’s always the first thing that I share. And so I think, to answer your question, I do think it’s a mindset.

Because there, there’s always enough time for everything that you want. Yeah. You just have to pick the right priority at the time. And it kind of goes to like, you know, if you’re a mom and a business owner and you’re working full time, like there’s always enough time for what you want, but it’s like, what’s the priority?

At that time, and so a lot of times I talk about seasons and thinking about your business in seasons or your personal life in seasons, like you might have a season where I, I talk a lot about my girls being in middle school. It is a whole thing. Like I would never wish going through middle school right now.

Yeah. On anyone. But it’s like we’re in a season where like that’s the priority. And so, and it’s okay because. That is what I want to be a priority, but I have to be intentional about that and tell myself like, I’m not gonna be able to do 17 business activities at the time that all this is going on, but in like a month or two, when that settles down, then I can say, okay, great.

Now it’s the season four, like a sprint and business. And so that is the right time and there is enough time for that because I’m not prioritizing everything at one time. So good. 

I love that so much. That’s, that’s a fantastic exercise of looking back mm-hmm. At what you’ve done even in a week and just like, yeah.

Being honest with yourself. Right. Sometimes that in and of itself is just so powerful. ’cause when we unconsciously just do things, we don’t really realize what are we prioritizing? Mm-hmm. And why are we not prioritizing the things that we’re not so awesome. Yeah. Um, okay. I wanted to ask you a couple of, because I love.

The way that you do things. I love your brain. I wanna know, what are your thoughts, like going back to social media and building a business that doesn’t entail constantly being online? Mm-hmm. Or being on social media. What are your thoughts about possibility? Like what are some thoughts that you wish you could, like plant seeds in people’s brains of what’s possible around marketing, around, yeah.

Social media, around, um, even like funnels or, uh, systems. 

Well, the first thing I would say is, I don’t know if you have those little timers on your phone that track how much time you’re on apps at one time. Like, I have one and I don’t, I don’t even use it that much. And it’s still like you’re, you’re averaging one hour a day on social or whatever, like.

Cut that in half and think about how much time you would have. Like you could go to the gym, you could create a new offer. You could like, to me, that’s very motivating. Um, the other part of it is. You know, we were talking about like boring and we don’t want, boring is not a great word. I don’t wanna be known for boring, but like how fun would it be if you had a really healthy relationship with social media and your business was.

Thriving in a way where if you wanted to be on, you could, but if you didn’t, you didn’t have to be. And I think that’s the piece that I talk to people a lot of, like, if you don’t wanna post today, you don’t have to, if you don’t wanna share a story today, like you don’t have to. There’s no one saying that you have to do it this way.

And I think we just get into this, like we’re in a world where we want really fast feedback. We want like, give me the answer in two seconds and then I want it to work in five minutes. And. If you’re building a business that you want to be sustainable for the next 10 years, your story today on Instagram stories is not gonna matter.

But your story, like your story and how you tell it, and how you nurture people. Does matter. So just flip the script and say like, well, how can I set up things long term? If I have two hours to work on my business, how can I set up things long term where it doesn’t matter if the algorithm changes, that’s gonna help get me to the goal that I want, right?

So good. A hundred 

percent. 

I mean, and it’s same with money, right? It’s like, yeah. So often we think about goals in terms of like 30 days, but you are gonna go so much further if you think about long-term, like stretch yourself long-term and then work towards that. And yeah, one of my coaches has said, you know, it’s so funny how we set these big massive goals short term, but then.

Like small long-term goals, if you switch that around and do big juicy, long-term goals and focus on that and loosen up on the short-term goals a bit, not so like stretchy, you’re gonna go so much further. So that’s what I’m hearing is really visualizing what do you want long-term? What do you, yeah, so good.

I love that. So a lot of my clients crave spaciousness in their life. Mm-hmm. Right? They do not want business to be chaotic anymore. Many of them have come from burnout, have come from trying all the things, throwing spa at the wall, hoping something sticks. So if someone listening wants more money and more spaciousness in their life, what do you think the most important shift they can make is either externally or internally?

Do you mean in business or just in general? Let’s say in business. 

Yeah. Well, I mean, I think going back to what you shared, the first thing I would say is like, are you excited about what you’re doing? And do you believe it’s possible because it’s really hard to sell something that you don’t believe in or you’re nervous about, or you’re like, well, it’s okay.

Like, I mean, I like antisocial school’s. Been around for four years and I’m still like so excited about it. Yeah. I’m like, it’s so like, think how much time you’ll get back, like you have to try it. Yeah. Um, so I think that like level of excitement has to be there. Um, the other thing that I will share that I think’s been a, a game changer is.

You have to talk about what you want to be known for. And I’m a big believer in having like a signature program, a signature offer, like something that you talk about so much that people are like, I, I know Holly in antisocial school. Like I got it. Like I, I know that she’s doing that. I know Jamie and her manifestation methods, right?

Like, and so you really have to dial in like you’re excited about it. We’ve got this, you know, method or product or whatever it is that you wanna be known for, and then you have to stick with it. So, and I think going back to social, uh, that’s the thing where people are like, okay, I’m excited. I’ve got this idea.

And then 30 days later they’re like, it didn’t work. And it’s like, okay, well, like what if you stuck with it for a year? And I think that’s where. People are like a whole year. And I’m like, well, actually a year goes by pretty fast. And you think about all the things that are going on in your life, like you’re not spending all of your time on business.

And if you could stick with it for a year and build the foundation for a year and follow through with all the different things for a year, it’s gonna feel very different then it does like after 30 days. And so I, I really lean into like building for the long term instead of the, yeah. Okay. I tried this for five seconds.

Like, give me something else to do. 

Yeah. Yeah. What, what, what allows you to stay motivated and committed to that? 

Well, I think that goes back to, we talk about like a life first, CEO. Like for me it’s like, okay, I’ve got, you know, podcast interviews today, but guess what? On Fridays I don’t have any calls.

Yeah. So that motivates me. Or, okay, we’re gonna do these three things this week to like fix our funnel or whatever. Mm-hmm. The thing is, but then. Next week we’re going on a trip or something like that. So I try to layer in like the personal things. Yep. That make me excited and fun to balance out the, okay, we’re still working on this thing, but guess what?

We’re making progress. And I always say. I think it’s important to measure the actions, the outcome is important. Yeah. But if you can measure and celebrate your actions, like I followed through, I did it. Yeah. Um, I feel good about that. Yeah. Then the outcome is, is, is gonna be better. 

So good. I love that so much.

Yes. I, I am definitely a work hard, play hard, and I don’t mean hard in the sense of like, I, I do only hard things and I make it hard, but I love to. Whip it out and then go play, you know? Yeah. It’s love. It’s like I talk a lot about focus days and then Fridays off are going to the beach, so I totally, I mean, the beach would 

motivate me for sure.

Yeah. But I talk a lot about sprints of like if, you know, if you know that you have a deadline or something coming up and be like, okay, well I’m just gonna like heads down for two weeks, I’m gonna do this, and then we’re moving on. Or for three days we’re doing this. Then we’re moving on and it sort of like allows the fluidity of like, it’s not work all the time.

Yeah. And sort of celebrating those like baby steps along the way. Yeah. How 

do you celebrate sticking to something? Let’s say you did something for a full year and you, I, I know a funnel’s never complete, but like you accomplished, right? That it’s always ever evolving, but you did what you. Said you were gonna do and you stuck through it even during those hard moments or when it got boring.

Do you do anything to celebrate? 

I mean, we love to travel, so I’m always like, book me a flight somewhere. We also live in Ohio, so the weather is not great all year round. It’s like if you could stick me on a beach or somewhere where there’s sunshine, like that instantly recharges me. Um, I would say like on a less.

Grand scale, like white space is what recharges me a lot. And I think that actually goes back to, we were talking about human design and understanding your personality and for me, I’m a two four and a two is a um, hermit. I can’t remember the two or the four is a hermit. Yep, yep. Um, and the other one, one is the two is a hermit.

’cause I’m a one four and I’m not a hermit. And the four is community. Yeah. And so I thrive in both, but I can’t do both all the time. And so when I really understood my personality, it’s like, okay, we just hosted this big retreat. Guess what? Like I have to go in hermit mode, which means a lot of white space and not a lot on the calendar for a couple days.

And then I’ll come back out like ready to go again. 

Yeah. What is your full human design? 

Um, a manifesting generator. Okay. 

Awesome. Yeah, 

that’s, that, that’s, yeah. But you know, a really fun tip. Um, you can run the human design on your business. So like, I did the human design on our podcast and it was like the day the podcast came out and the time that it came out and our podcast, it’s so fun.

Our podcast is a projector. Which is so different. And then you can like play in chat GBT and ask it like how do, how do we work the best together? Yeah. And it will give you tips. Like the podcast needs time to recharge. So like, you know, in July and December we run reruns and so it’s just like, it’s fun to play around with, 

okay, you know what I’m gonna do immediately after this.

I so cool. It’s so fun. And like your business does have a personality and I think that just leans into. Like it’s hard to build a business, but if you can, you can layer in like the systems and the structure and the routine. Um, and build it in a way that feels good. Whether you wanna use social or not, then it feels very different on the other side.

Yeah, totally. And for those of you listening that are like, wait, what’s human design? So human design is a way to understand your energy system, and it is amazing. It’s made a huge difference. In my life, in my business, I’m a generator. So that’s why I like the thought. The more fun I have, the more lit up I am, the more money I make.

Right? It’s a total generator thought. Um, but yeah, check it out. You can just like literally Google it, going to chat BT and find out what your design is based upon your birthday and year and um, yeah. It’s so good. All right, Holly, I have loved this interview so much. I would love for you to share where. My listeners can find you where they can listen to you.

Your podcast is amazing and just yeah, where they can find all the goodness and connect with you. Yeah. 

So you can come listen to the Crush th Rush podcast. Jamie’s on there. We have almost 600 episodes, so it’s been round for a minute. Talk about the long game. Yeah, we’re in it. We’re in it. A lot of episodes.

Um, and then I would love for you guys to check out. So I teach our antisocial strategy in a, in a very customized way. And so we have a free private podcast. We really love private podcasting around here. And, um, workshop, it’s just holly marie haynes.com/workshop. Um, and it will help you customize your own strategy.

So if you like speaking, if you don’t like speaking, if you like writing. Uh, and you’ll walk away with some ideas on how to apply that. 

So good. We’re gonna link all of that up in the show notes, so make sure you go connect with Holly. Thank you so much for being here. It’s been such a joy to connect. Yeah.

Thank you so much for having me.

Hey, thanks for listening. I hope this episode is something that you’ll be able to add to your manifestation toolbox to come back to when you need a little extra motivation. If you like what you’ve heard today and wanna take it deeper, you’ve gotta come check out my signature coaching. Program the Money Manifestation Movement.

It’s the place where you’ll not only learn manifestation, but you’ll begin to live it alongside me and an amazing community of like-minded entrepreneurs doing this work together. Head on over to jamie berman.com to learn more.