Using Real Estate to Manifest More Money with Alyssa Holbrook

[00:00:00] Jamie: All right y’all, I have another massive treat for you today. for manifesting money. I am bringing on one of my coaching colleagues, a dear friend who has been in my coaching world for a very long time. We actually, I think got started together. I think, I mean, I remember we were in one of, I know it was my first mastermind I ever did.

together a long, long time ago, right? And so I have master certified real estate investment coach, Alyssa Holbrook with me, and we are going to talk about. All things investing in real estate and Alyssa is going to break down exactly how you can get started, what it entails. I’m so excited for you to hear her story and her journey because it’s so inspiring.

And as all of you know, I talk a lot about manifesting money, but through different [00:01:00] channels, right? We don’t have to just manifest money through one channel. And actually I haven’t shared about this too much in, I don’t think on the podcast, but one of the channels that I’ve manifested the most amount of money through has been real estate.

And I think real estate is one of the I don’t know, this is my thought, easiest ways to manifest money where like you do the initial work and then you just let it kind of grow, you let it be an investment and money can come in. So I’m so excited to talk about this topic and um, just hear all the things from Alyssa.

So Alyssa, are you open to sharing a little bit more about you, what you do, and I also want to hear how you got started with this. 

[00:01:44] Alyssa: Yes, and Jamie, I’m so excited to hear your story as well. So right now, I’m a real estate coach who helps people invest in real estate. So you are in a certain place and you want to go to creating passive income and generational wealth [00:02:00] and I help you get from here to there using mindset and also teaching you all the skills that you need to know.

So it’s this beautiful connection, weaving it all together with all the. skills that are exactly what you need to have success. If I dive into my story a little bit, I actually started investing in real estate when I was 14 years old and I was very entrepreneurial. I used to sell little flag pins, um, that had little seed beads on them and I would You know, make those and sell them at craft fairs for a dollar.

And I, I used to babysit and I just saved up dollar by dollar until I had a thousand dollars. And that’s when I found a book that taught me about the principles investing in real estate. And I went to my dad and I said, dad. I, I could invest in real estate, right? And you’re like my vision with a thousand dollars.

And instead of saying, no, that’s not possible. He [00:03:00] said, let’s look and see what’s available. And we found a mobile home that was absolutely dilapidated, didn’t work, none of the plumbing, none of the roof. And I think I just had such belief. in myself and my ability to figure it out. And I knew that I had a work ethic and I loved making money.

And I was like, I’m going to go for it. I’m going to buy it. And I borrowed a thousand dollars from my parents and hired some people to help me fix it up because I couldn’t drive to go do it myself and found a renter. And once that renter started paying me, of course I paid back that loan. And then I bought a second property.

And, you know, as a side note, I, I originally started money because I wanted to buy something that just like a camera, I just wanted to buy something and instead, once I understood that I could buy real estate first, that then would pay for that thing that I wanted over and over again, having my money work for me.[00:04:00] 

It was like such a world changing idea to me, and I still live by that today. Like if I want to buy a computer, I’m like, or I could buy real estate first and then buy the thing that I want. Buy like hundreds of 

[00:04:13] Jamie: computers. 

[00:04:15] Alyssa: Buys you one every month from here on out. And so it’s really a little bit about the order of where you put your money first.

So after I bought that first. mobile home. I saw the money coming in at 14. I saw the money coming in every single month and I just saved up. I was like, well, I think I’m going to do this again. And I bought a cat infested mobile home with broken windows. And I went and I fixed that one up myself. Cause then I was 16 and I could drive.

And so I had so much fun just like. Painting the walls and listening to country music and scrubbing six month old milk out of the fridge and it was a very like hands on Experience for me now That’s actually one of the common misconceptions that people [00:05:00] have about getting into real estate is like I’m gonna be the one Fixing the toilet or you know taking care of it when that really isn’t the case when you’re buying a good deal Like something worth investing in it’s going to pay for someone else to do All of that for you.

But I’ll tell you what I learned as I did that process as I was there in the mobile home park, seeing how people lived in a different way than me. I really could see the beauty in real estate because I took something that was a total eyesore, just breeding cats inside this property to one of the nicest homes on the block.

And In my experience with tenants over the years, I have literally had tenants cry to me on the phone and say, I am so grateful that you bought our property and that you are our landlord. And that seems like such a crazy thing, but like real estate, we need [00:06:00] people who come in and make these properties better.

And I, I have a love affair with value ad with, with remodeling and making it better than it was because we’re providing homes that are affordable for people to live in. Totally. 

[00:06:15] Jamie: And I mean, I can’t imagine that anyone could live in either the first one that you bought, that’s dilapidated or a cat. In fact, like you can’t live in that.

So my gosh, that’s amazing at like. 14 and 16 to start investing in real estate. And I love that you started with 1, 000. Like, that’s amazing. And I think that debunks so many of the misconceptions about investing in real estate. That you have to have a ton of money to be able to do it. Right? Right.

[00:06:48] Alyssa: Absolutely. 

[00:06:49] Jamie: So, yeah, I’m just curious. I mean, that is the most incredible story. And I also love whenever it’s like, you can look back at your life and be like, It’s totally my calling. I mean, how does a 14 year [00:07:00] old start reading a book about investing in real estate and be into it? I love it. So it’s like, this is obviously like such a calling for you.

And I love that you’re teaching it now. It reminds me of myself. Cause like I read a book on intuition at like 11 and I was. So deep in it. And it’s like so funny that that’s what I’m doing now. So it’s amazing. Yeah. And 

[00:07:24] Alyssa: don’t you think a couple things, number one, notice the questions that I was asking, not what don’t I have, but what do I have?

What skills do I have? What? What initiative do I have? What work ethic do I have? What money do I have? And I think a lot of the time people start getting into real estate and they’re looking at what don’t I have. Or like, I don’t have enough knowledge. I need to read more books. I need to I mean, I’m a mentor, but like a lot of people sign up for eight different programs, but don’t take action.

And so it’s really that willingness to figure it out. And then this, um, I don’t remember the other [00:08:00] thing I was gonna say, but yeah, but I think it’ll come to you. I know it was about intuition and real estate. I think sometimes we also have found passions that come later in life. So just because Oftentimes people think, I wish I started at 14, and they go into this shame spiral.

That is something I see pretty commonly versus right now is the best place for me to buy, the best time for me to buy and to get started. I get to create a new passion and new skills from where I’m at today to increase my manifestation ability and the, you know, the different revenues that are coming 

[00:08:37] Jamie: in.

So true. Oh, 100%. Yes. I love that you brought that forward. I know I was actually reading a study, which I think this is really helpful for people who, you know, think that you just have to do one thing all the time and put your focus into one thing and never have pivots. And I was reading this study that like the average adult, and this is beyond just when you’re, you know, making minimum wage, like in your, you [00:09:00] know, early adulthood and everything, but the average adult shifts, careers, shifts, passions, like eight different times.

And I love that we can give ourselves permission to do that. And we can give ourselves permission to learn new things. And there’s like no age that you could not learn this. Just like I say, there’s no age that you could, you, you, I mean, you can learn how to make money at any age. It’s not like discriminating, you know?

So that’s so good. Yeah. So I’m curious. So in another question that I loved that you asked, speaking of asking yourself powerful questions is you were like, okay, I have 1, 000. How can I make it work with that? That’s so good. So I’m curious. Now, what, what do people need in order to start investing in real estate?

Is there a certain number, what would you recommend? 

[00:09:51] Alyssa: Yeah, so I would recommend that you have enough to make the earnest money down payment, which is going to be You know, it depends on what you’re [00:10:00] buying, but it’s generally about 1 percent of the purchase price. Yeah. And then also to be able to pay for closing costs, which is 1 to 2 percent of the closing or at the purchase price as well.

So if you had 2 percent of the total purchase price in cash that you were hoping to. Get started with that would be the bare minimum. Um, I will give one caveat to that, which is there are people who, it’s called gator lending, where they actually lend you the amount that you need for that earnest money deposit.

And I just think that’s crazy that people are so. Um, resourceful that we have found a solution for everything. Um, if I had an ideal amount that you would begin with, I would say 30 to 50, 000 would be a good, just like regular all in down payment. You don’t have to use creative financing. The other way that I was talking about, I would imagine you using a specific type of financing where the seller.

Actually carries the loan for you and that’s something that works really well in today’s Environment because of where the interest rates are a lot more sellers are [00:11:00] willing to do that So as the market changes we get to change with it as well So that’s kind of the dollar amount that I would say is Very little like me up to thirty to fifty thousand is plenty That’s 

[00:11:12] Jamie: amazing that you can, I mean, because I think a lot of people, I mean, I know myself, like I would in the past, I used to think, Oh, I need all of this money and hundreds of thousands of dollars in order to really start investing in real estate, but it’s not true.

It’s so, yeah, so helpful and so good. And. So fun. What, I’m curious, what are some of the other misconceptions that you think people have about investing in real estate? 

[00:11:38] Alyssa: Yeah, I think one main thing is that you have to be smart, or like, be a numbers person, you have to be really good at math and analysis.

And I just don’t think that that’s true. Like, if the numbers can be done, sort of like, bar napkin math, right? It’s just like, on the back of a napkin, we can sit down and run the numbers. You can know within [00:12:00] Five minutes if this deal is something worth looking at and what people find if they do start looking at deals in real estate, they’ll often look on Zillow and they’ll, once they’re learning to run the numbers, they’ll be like, none of these properties work.

And so that’s where you need to step into that creator role. And you say, I don’t just look at what’s there on the market. I am now the creator, the manifester of. The real estate deal. And I, I create that. So I see upsides that other people don’t see, or, you know, you might look at a house that has extra land on it where you could develop something on the extra piece of land, or you could remodel the house and sell it and get the land for free.

Now you have a piece of land and you could pledge that as the down payment for building something, right? Like there are all these different ways that we can get really creative. And so for me, real estate is really an art form. Like I’m a very. Um, right brain imaginative type person and real estate fits that for me.

It’s [00:13:00] not like a box and numbers and that type of thing. Yes. 

[00:13:04] Jamie: And what I’m like hearing is that there’s just so many options and probably so many more options than what most people have realized or even know is out there. So that’s why it’s great to have someone like you who understands that and can like help and support someone in finding out or learn all of the options.

Yeah. Or different options. You know? 

[00:13:24] Alyssa: Yeah. Having an idea of, I, hey, I’m bringing this property, what can we do with it? And being able to brainstorm together and create together can be really useful because you just might not know what’s available, but rather than going and learning it in, you know, 18 books and, you know, 200 hours, we can just shortcut that process and you get to start doing and seeing success and making money faster.

And I just think that’s so fun. The best part of having a coach 

[00:13:49] Jamie: and mentor, isn’t it? It’s like you get to do things a lot quicker with a lot more ease. That’s so good. So I’m curious, Alyssa, who would you say real estate [00:14:00] investing is for and who would it maybe not be for? 

[00:14:04] Alyssa: Yeah, so when you ask me that question my brain immediately goes to are we talking about active active investing or passive investing?

Okay. And so maybe I’ll just explain that for a minute. If you want to become an active investor, that’s where you’re learning, doing, operating hands on in terms of you are taking your money, buying your own deal, and then exiting and selling when you choose, if you choose, leveling up when you choose. It’s a very active process.

Um, there’s another option though. So I would use that active process for someone who has. a bit of time, like even two hours a week to devote to that. If you are doing amazing at your job, let’s say you’re a doctor or you know, you, you’re have a six figure salary or more. You may be making more money and not want to spend as much time diving in and becoming an expert at real estate.

And so [00:15:00] then you might just say, I’m going to invest passively. And like on Monday, I’m flying out to look at 160 unit. deal in Omaha, Nebraska. And this is where people pool their money together so they can buy a bigger deal. And that’s part of passive investing. So you might figure out where you’re at in that process, how much interest you have in making this a lifelong passion versus just supplying the money and having someone else do all the rest, but still getting a great return on your money.

So that’s kind of the first question. Okay. And then it. I have a second part to that answer, which is when you think about it, when we are actively earning income, if you want to have recurring revenue that you don’t have to sell the asset, right? If you have a stock, you have to sell the stock to get the money versus in real estate, it continues and you get to keep the asset.

And in that way, every job, every way that you make money eventually [00:16:00] will funnel to real estate. Isn’t that crazy? So in that 

[00:16:06] Jamie: way, more break that down for me. I’m so, I’m curious. 

[00:16:10] Alyssa: Yeah. So every person who makes active income, if they want to create the lifestyle freedom of having money come in every single month for the next 30 years, the way to do that is real estate.

Yeah. Yeah. There’s not really another avenue. Where you aren’t part of the process, but it continues forward without you. I 

[00:16:40] Jamie: love that. And that’s part of why I think for me, my, one of my thoughts is like, real estate is one of the easiest ways I’ve made money. 

[00:16:49] Alyssa: Yeah. Right? Tell me more about that. I want to hear more about how you’ve created money in real 

[00:16:54] Jamie: estate.

Yeah. Well, and, and it’s actually, uh, the way that I’ve made money on real estate is it wasn’t like I was actively trying to [00:17:00] invest or anything like that. I just bought a house, right? And I bought it in the blow. Happen and like you could call it luck or you could call it being an energetic match to money or whatever you want.

But like I just happened to buy in, uh, you know, the low and the house ended up going way up. We ended up, ’cause we bought an area that suddenly became booming. We didn’t have quite like the intention of that. Of course we just kind of bought where we wanted. It was close to the beach and the house ended up doubling.

Like, it was amazing within, I think it was five years or four years, it doubled. So when we sold it, we made a huge chunk of money and that was actually a huge part of the savings that allowed me to really go all in on my business now, my coaching business and be able to invest in this business. But then we also took that money and were able to invest in our new house.

That house has since gone way up and that’s something I remember like at my retreat with my [00:18:00] soulful six figure masterminders We were talking about it and I was like For those of them who own homes, I was like, guys, look at Zillow, like check it out, see how much it’s gone up. And so many people had never thought to even do that.

And they’re like, Oh my gosh, like what has this gone up? Like 500, 000 or whatever. And I’m like, guys, you have to count that. Right. That’s like part of your, if you were to sell it, that’s like a. That’s a huge asset and that’s like money that has grown without you even realizing it and that’s kind of how it started working for me.

But then we’ve also done other things, um, like you said, where you go into, I forget exactly what it’s called, but where you’re basically investing with a group of people. So we’ve put some money into that and we just get a return on that. And then we’ve also, um, you know, now we have a condo that’s a short term rental and that’s an amazing investment.

That’s. not only gone up, but then we get to basically not have a mortgage because we have short term renters and we [00:19:00] get to enjoy it as well. So I would say all in all through every through all of those avenues, I’ve probably made more through real estate than I have in my coaching business, right?

Because that’s been millions of 

[00:19:13] Alyssa: dollars. And if you think about the amount of time that you’ve spent, like how many hours would you say you’ve spent on your real estate buying and selling? Like none. I 

[00:19:22] Jamie: mean, besides whenever you buy, right, because it’s like what we lived in and have lived in. So I mean, of course the initial buying process that takes some time and like moving into the house, but that then you’re living there and you’re, you know what I mean?

It’s just growing without you doing anything. I mean our short term rental, we put more. time into that. I would say a couple hours a month into that but we have a rental manager who takes care of everything. We don’t put a lot of time. for the kind of return you get out of it. Yes. You’re 

[00:19:54] Alyssa: leveraging those hours.

Just a few hours creates a lot of income. And here’s something that I [00:20:00] was thinking about. It’s amazing what you’ve done. Yeah. And I was thinking about, we don’t even always have to sell our house. So that’s another misconception is like you can keep the property. But either refinance, if it’s a good going down interest rate time, or if not, you could do what’s called a HELOC, a home equity line of credit.

And you can do those on investment properties as well. So I will buy an investment property, let it go up in value while I’m making money every month, then leverage it to buy my next one. And there’s still plenty. I mean, there is so much room there. You don’t have to max it out, but then it will buy you your next property.

And now you have two going and then you buy a third and a fourth. And I even did that in high school. That’s how I ended up buying four properties before I left for college. Like that was how I paid for college. Well, I just kept growing and growing it. And then, and then the same thing has happened. Like I went from, you know, six figures.

Of net worth to [00:21:00] over 2 million net worth in just a short, it was about 18 months where I just leveraged up and bought more properties. And so you can actually control that without selling. 

[00:21:11] Jamie: That’s amazing. And I feel like I’m just getting started with this. I love it. It’s so fun. And a lot of people will come to me and be like, Jamie, I want passive income.

So maybe I’ll create a course or maybe I’ll create a membership. And I’m like, Okay, that’s not gonna be passive income. I don’t think there’s any like Digital business that necessarily is just passive income that you don’t have to put a lot of time, energy, effort, um, marketing into. But we do that because it’s our passion, because we want to give back, because our soul has to do it.

We have to go and share, right? But like, I’m always like, I would look into other things if you want passive income, right? Real estate might be one, investing is another, but like, I don’t think your business is necessarily, I mean, people talk [00:22:00] about it, but I have yet to meet anyone who, Literally has, you know, an active business where they’re still the front of it and they aren’t doing anything, right?

Or they’re doing very little. I think, you know, so that’s why I love this conversation because there are channels where income can come through and where money can come through that doesn’t take as much of your time or your energy or intention. Right. 

[00:22:24] Alyssa: And especially when we’re thinking forward focused, like my dad loves what he does, but he’s like, I’m going to get tired eventually, like at some point I will want to do less, you know, I’ll want to be the grandma to my kids, to my grandkids and, you know, be living my retired life at some point.

And so, especially for entrepreneurs and small business owners, that can be a really great option. And I’ll say a little side note about syndications. That can be a really great way for you to offset your income with a syndication. Of course, that’s based on every person’s accountant Um, you know every accountant can advise on your personal situation.

Yeah, but if you [00:23:00] have a large gain like, um Someone I know just sold her veterinary practice if you have a large gain in one year you can offset that and pay way lower taxes investing in something that has additional tax benefits. So that’s something people don’t always think about. But if you can get to the point where you’re not paying taxes, um, because there are losses, you know, paper losses for real estate, that can really help you out too.

Oh my gosh. 

[00:23:25] Jamie: So good. So basically all of us entrepreneurs, we need to invest in real estate. We don’t need to, but why not? Right? Why not? 

[00:23:34] Alyssa: I think that’s what we’re 

[00:23:36] Jamie: getting to here. So I’m so curious, Alyssa, since we talk on this podcast so much about manifestation and mindset and coaching, I’m curious how you’ve brought that piece into, because I know you’re a real estate investor first.

You’re a realtor too, right? Yeah. Yeah. And then you’re also a master certified coach. How do you bring that together? And like, I’m curious [00:24:00] how others can bring that into the investing game and the real estate investing game. 

[00:24:05] Alyssa: Yes. I love that perspective. So I love to think of it as reverse engineering results.

Hmm. Using belief, right? So I like to look at the outcome that I want to create on purpose and then look at, okay, who do I need to be and how do I need to show up and what actions do I need to take from belief in order to create that? And you can really have a lot of say in planning. I’m going to invest in 2024.

I want to buy a piece of property that cash flows and makes money. And here’s the process that I’m going to do that. And yeah. I mean, maybe it would be helpful just to kind of, maybe we’ll do that later, but we can take them through the process of this is what that looks like from start to finish. So you sort of have an overview, please.

Um, yeah, let’s go back there. But the other thing I want to say is, um, really becoming the CEO of your real estate company and seeing it [00:25:00] as a business. And so this involves a large energetic shift. Especially for a lot of the women that I work with, they just haven’t always been used to fully taking on that role of, I’m the person who knows best for my money.

Yeah. Think about that. We don’t always think that way. And so we’ll have financial advisors and we’ll just kind of do what they say, but they can become the gatekeeper for our own money. I’ve had several clients where that’s happened rather than. I own this. I understand how to invest. I know what makes a good investment.

And I know how to, like you were talking about, um, create, you can force appreciation in several different ways. Your house appreciated, which is what made it double in value. Well, you can do that strategically. Like I knew. In 2019, I thought, I think that people are going to want to work more remotely, and I see a lot of people moving to Florida because of, you know, [00:26:00] sand and sea and fun.

And so I started buying up real estate in Florida, and I actually, we actually moved there for that purpose. I bought my house, and it went up in value, and we literally made more than double in only, uh, let’s see, it was, 2019 we bought, and then we sold in, 2023. And our house went from 490 to 790. Yeah. So that’s just one gain, right?

Of 300, 000. And, and so you can purposefully kind of choose areas that are going to go up in value. And you do that by that belief of, I am the person who knows and giving yourself the knowledge to be able to make wise financial decisions. As the steward of your own money rather than outsourcing that and believing that someone knows better for your 

[00:26:52] Jamie: money I love that so good.

Yeah, you touched on like two really really powerful things that [00:27:00] We talk about a lot in manifestation, which is number one like getting crystal clear on what you want which would be hey, I want to invest in real estate and I want to bring in money through that investment right and like The other one is like the identity shift It’s deciding on purpose that you want to become the CEO and you can think about yourself in that way.

And also, like you said, it’s not as hard as people probably think. Some people probably think, oh, you need to be really good at math and all of these things. So it’s probably stepping into that role of like, no, I’m someone who can do this. Right? 

[00:27:32] Alyssa: Yeah. That’s so good. I loved watching a recent client, um, her dream was to have a place somewhere tropical.

We ended up in Hawaii, but she was like, I want to be somewhere tropical that actually makes me money. And so we literally spent maybe four weeks narrowing down the area and looking at all the specifics in her financial situation. And then within about two more weeks, she was under contract, had gone and seen it.

Um, made sure that all the numbers [00:28:00] worked and like, she’s about to close on a property and it’s been a couple months. Like she just blew it out of the water and she was willing to up level. Like she knew this is my growth and I’m willing to just step into it and, and go for it and know that the numbers work.

And she already, like she manifested it so fast. It was so fun. And now she can go to Hawaii and, you know, have the experiences with her kids and her family and herself just living in that. bliss of, I have my dream. She thought it was years off and it was two months away. That’s 

[00:28:32] Jamie: amazing. I love this. So what is the process?

Are you open to sharing? Like that? Absolutely. How do you do this? 

[00:28:43] Alyssa: Yeah. So I’m going to, I’m going to bring in a little bit of detail, but this is like, you could just. Begin and do exactly this so at the beginning you want to narrow down to what area you want to invest in That’s the place that I like to begin Because you want to [00:29:00] know which area is going to have properties that align with your financial goals So you want to know do you want monthly cash flow?

Which would lean you towards certain markets, maybe more like the Midwest. Yeah. Or, do you want areas that are appreciating, which would be more like the coast, like where you purchased, you noticed how fast that the properties went up. Totally. Or a combination. Yeah. And so you’re gonna narrow down to that specific area and hone in on, this is exactly where I’m investing.

Then after you know your area, you’re going to start building your team. So this is your realtor, your lender. You’re going to understand what types of financing you’re willing to take on, right? Or what, how you’re going to leverage your money that you have. Do you want to use the seller to do that? Or do you want to use traditional lending or something else?

Yep. And then you’re going to pick the strategy that you’re going to use. So we need to know, do you want to buy commercial or residential, long term, short term? And all of those are, and I teach that, like that’s something that can easily be learned, [00:30:00] but you want to make sure the, the actual type of, deal that you’re taking on fits with your lifestyle that you want along the way.

So if you want to have a fairly hands off experience, you may not want to take on a complete remodel on rehab. Um, so you want to make sure that that all aligns. Once you have all that in place and you know your strategy, you’re going to start creating the second step, which is your off market deal funnel.

So you don’t always Usually, in today’s interest rates and even before that, if you just go look on MLS and purchase something and you’re not going to live there, it’s usually not going to cash flow. Um, and so you want to be able to create deals that are coming off market that other people don’t know about.

And so that’s the second step. After that, you want to understand how to analyze a deal. So you want to know what makes a good deal a good deal. Yeah. And when it’s a yes for you. So in five to ten minutes you can know this is a property I’m going to look very deep into or even make [00:31:00] an offer on. Or, I’m not.

And that really doesn’t take as long as people think. I think people spend a lot of time analyzing deals that don’t work and going very into depth versus just gliding right through this process. Yeah. So, once you know that a deal works, you’re going to make a no risk offer. And that type of offer allows you to get out during that due diligence period.

You’re going to know, you ask the seller and not every realtor will help you do this. So it’s important that you can advocate for yourself, but you want to know all the seller’s financials when you’re purchasing a property. Like what is its history? What has it done? Yes. Um, and you’ll, you’ll, that’s really kind of the most important part, I would say, of this whole process is that due diligence phase because that’s where you decide, yes, kind of like we’re getting married, like I’m actually buying it.

Yep. Or no, this deal’s not for me. And it’s okay to make enough offers and get to that due diligence. without having all the information. That’s why I see people getting hung up. It’s like, I have to know everything before I even make the offer. Yeah. Versus an offer is like a handshake. It’s the [00:32:00] beginning of a conversation where we come to the price that works.

Yeah. And then we go from there. Yeah. So, um, after, after that you buy the property. And then you’re going to do your optimization. So if that’s any type of remodel or if the rents have been under market, if you were doing an Airbnb, you would get the Airbnb completely set up and ready to go with all the furnishings.

That’s the optimization part. And then at the end, you just stabilize the property. So this is where you get your property management in, you know, if you’re doing Airbnb, you’re going to start booking out bookings and making money that way. Um, and if it’s in a more long term play, maybe you’re just hiring a regular property management company.

Maybe you’re managing it yourself. All of that is open to you, but that’s really the entire process from beginning to end. That’s it. Like it’s, and it’s the same if you’re buying a 200, 000 property or a 20 million property. Almost none of it is different, so it’s about learning the skill so that you can then repeat the process forever more.[00:33:00] 

[00:33:00] Jamie: Totally. Oh my gosh. Thank you so much for breaking that down. It’s so inspiring and I feel like, you’re not only inspiring me, I’m like, I want to buy more properties. But I feel like there’s going to be so many listeners that buy houses this year because, or not even homes, but just like, you know, invest in real estate.

Thanks to you. I mean, this is such a great Uh, description of how it’s done and how, like, that’s exactly what I went through with my condo. That was exactly the process, a hundred percent. I mean, when we, we made the deal, like, sight unseen because we kind of had to in that time. And then we just made sure that we were able to get out of it.

We flew over there while we were in, you know, within the Whatever it was. I can’t remember how many days. Something like that. Yeah, 60 days I think is right, but um, yeah, it’s not that hard. It’s really not so Yeah, you’re inspiring me. That’s so happening 

[00:33:55] Alyssa: here because it’s not like you had done it 50 times and then it felt easy.

It [00:34:00] felt easy from the beginning. Yeah, 

[00:34:02] Jamie: and I really had that crystal clear vision of what I wanted. I had been manifesting it. And like you said, when you know, you know, like I saw that and I was like, this is it. We just knew this was it. It was like, this was in my vision. This is exactly like, and it felt like, cause it had fallen through.

And I was like, Oh my gosh, this is even better than what I thought. It was just the perfect scenario, but we did do our due diligence. We also had an amazing real estate agent. estate agent who helped us so much connected us with the lender and like really understood the um, short term rental market. So that was super helpful too, but yeah, I just love this.

[00:34:41] Alyssa: Jamie. I was curious for you, like what do you see for you or for your people in going? to that 10x vision. Like, how do you see speeding up that manifestation process so that time sort of contracts and, and you get to your goals sooner? Yeah, I love 

[00:34:56] Jamie: that question. I mean, I think it’s number one about just like [00:35:00] deciding that you can have it, right?

Like deciding that you’re someone who can become that, you can have it. This isn’t for the other people, quote unquote, and just the willingness to courageously Step into a new identity, right? Whether you want to 10x your business, whether you want to create new channels of income, whatever it is, you just are going to have to be willing to stop seeing yourself as your small self and like step into the identity that you choose.

Right? We get to choose our identity. And I think that’s where it all stems from. And I think it’s different for everyone, you know, what the 10X vision is. Um, but for me, I also, I don’t tend to like be someone who plans out 10 years, five years. I really trust my instincts and my intuition and I kind of have big picture of what I want, but I trust that the how will unfold.

Yes. You know, and so then it’s like, I’ll [00:36:00] just get these inspired hits. I’ll take the inspired action on them. So that’s kind of my process. Um, yeah, that’s kind of, I love that. 

[00:36:09] Alyssa: And one thing that’s coming up a lot is that view of it’s easy. Yeah. So like I had done one syndication before, but just recently I started looking at, I’m looking at a 500 unit property right now.

I mean, we’re talking like. Little bit up to like 35 million really fast and really I realized that I just wasn’t thinking As big as I could be. And so I think that’s the beauty of having a coach a lot of the time is someone who sees and believes in you, what’s possible. And today I was working with a client this morning, she said, I need a bigger vision.

I think that’s such a good statement to be living into. This is my bigger vision. I’m living into my bigger vision. My bigger vision is easy. I only thought it wasn’t possible for me versus it’s. Totally possible for me and everything falls into place. And that’s what [00:37:00] I’m seeing. Like with this hundred and sixty unit property, everything’s just falling into place like so easily and all just coming together.

It’s like it’s what was meant to happen is what it feels like. What shifted 

[00:37:11] Jamie: for you? Yeah. I’m so curious how you went from the way that you’ve invested before to like, Hey, maybe I could have a hundred and sixty unit property. What shifted in your mind? 

[00:37:23] Alyssa: I really genuinely think it was that belief, like of course I could have that.

And it happened for me, I’ll say when I really experienced that shift the first time was I did, um, 18 million project of ground up development. So like from raw land to 60 four plexes and another 16 four plexes, so 76 four plex or uh, Units of four plexes total, but like having created 76 places for people to live after I did it, I was like, wait, how, [00:38:00] how did that happen?

Like it seemed so easy and a lot of it is having the right people in place so you don’t have to do each of the parts. Like the architect walks you through a whole bunch of that development or, you know, the property manager and the construction person is going to tell us, these are our numbers and here’s what you need to do for this hundred and sixty units.

And so it’s kind of leaning into just the belief that you are like, I think of it like an orchestra conductor versus needing to spend every hour learning every single piece of music on every single instrument. Like that would take forever versus I’m just the visionary who combines and brings together the architect, the construction manager, the person who has the land and the people who have the money and puts it all together.

Yeah. That’s easy. 

[00:38:53] Jamie: And I imagine that it’s probably also, I mean, you tell me, but helpful that you started and it’s like, you’ve [00:39:00] built, it’s like, after you initially did that first thousand dollar mobile home property, you probably were like, wait, I can do it. Right. So you buy another and you’re like, wait, I could do that.

Oh, let me go to the next one. Right. So like, you kind of build upon that. And it’s always like, oh, well, what’s. What else could I do? Right? Where you see that, Oh, I can learn these things. It’s not as hard. And what I love is that we’re two women talking about this. And I think that’s another thing that it’s really great because I mean, I know for me, I see, I think more men talking about this topic than I do women.

So I think it’s really powerful to teach women that they can take charge of this too. And they can totally do this. 

[00:39:38] Alyssa: Absolutely. I’m so passionate about women getting into real estate and just believing that it’s possible for them because women asking the question, how big can I go? How much money do I want to make?

Like we didn’t grow up necessarily being asked that question. And that makes sense from a historical standpoint, like women couldn’t even own property. Back, [00:40:00] you know, not even that long ago, for sure less than 100 years, probably even less than 80. Yeah. Um, women couldn’t even own property or have a bank account and so we have this amazing privilege where women can step into their financial genius and many of the women who come to me, they say, this is the last frontier of my personal growth.

Yeah. Like, I have grown in so many ways, but money, and specifically investing money after I’ve made it, is kind of like the, the pinnacle of their growth. And that’s so fun to work with people who are so self aware so much of the time. Oh 

[00:40:35] Jamie: my gosh, I love that. That actually leads me into my final question for you, which Maybe this touches on it some, but I’m curious, like, through the work that you’re doing, what change would you like to see on a bigger scale in this market, in this world?

Is there something that you feel really passionate about through this 

[00:40:58] Alyssa: work? Yeah, [00:41:00] it really is women believing that it’s possible for them, stepping up and taking action, so that they are. Masters of money. For me, I was working with a therapist a few years ago. Real estate has always been easy for me. So that, that was never an issue.

It was like allowed for me to make money through real estate always. And it felt safe. Um, but when I was working with my therapist, I came up with the belief that like, it wasn’t possible for me to make a hundred K. Now I already owned. Like five million dollars of real estate at that point. Oh my God. But I was like, I can’t make a hundred K.

And so it’s these limiting beliefs. Like when you understand sometimes the illogical, though we make sense, but these limiting beliefs that we have, when we’re able to break through those, we feel so alive, so free. Like we feel like we’re growing in our identity, shifting at this. Just beautiful pace that is healing.[00:42:00] 

And so I see women healing their relationship with finances and money through investing in real estate and then blessing the lives of other people. I love one of my coaches used to say, I’m the best person in the world to have a million dollars. Yeah, I just think of that like I’m the best person to be someone’s landlord.

Y’all 

[00:42:21] Jamie: take that thought That’s so good, yes The best person in the world to make a million dollars see how that’s true. That’s so good I love that and I think just going back to what you said I think so many of us do that where we don’t give ourselves permission to own Where we’ve created something with ease, right?

I, so many of us do that. And it’s so great when we can have a therapist or a coach or someone call us out, it’s almost like such a relief of like, Oh wait, cause I had the same thought and it’s like, wait, Jamie, you’ve created millions of dollars through like real estate, you didn’t even try. Right? Like, so [00:43:00] that’s when I was like, Oh, I’m just going to take on this identity that I create money with ease.

And once I started taking on that identity. I started making money in my business with more ease, right? Cause it was like, Oh, I can make money through that really easily, but my business is harder. And I just decided, no, no, no, it’s all easy. Right. So thank you so much for sharing all of this. It’s been absolutely amazing.

So inspiring. And I love your mission. So much. So where can people find you and where can they like learn more from you? Cause I know everyone’s going to be interested. Yes. 

[00:43:38] Alyssa: The best place probably is Instagram, Alyssa Holbrook coach, and I’ll spell it a L Y S S a. Holbrook, H O L B R O O K, coach, and then if they’re interested in booking a consult call, because I offer that, um, one hour free where we sit down and look at your finances, and I really help you understand, like, this is the type of real estate that you’ll probably [00:44:00] want to buy that’s going to align with your financial goals, and so you get that blueprint even just from that call, um, they can go to Alyssa Holbrook.

Dot a s dot m e forward slash consult call. And so that’s, yeah, we’ll have them in the show notes, but you can just schedule a free hour with me to brainstorm and dream about your real estate vision and create and live into the identity of having money come in. I love the idea that when I wake up in the morning and my feet hit the ground, I’ve already made money.

My God. Same thing. It’s just coming to 

[00:44:41] Jamie: you with ease. Yes. Oh my gosh. Uh, amazing. Thank you so much for this and everyone go connect with Alyssa. That was amazing. Yeah. Everyone take her up on that offer because yeah, that’s, that’s incredible. So thank you so much and talk [00:45:00] soon. Thank 

[00:45:01] Alyssa: you so much. Yep. Bye.